CULTIVATING SUSTAINABILITY IN EVERYDAY LIFE: ANTICIPATING TOMORROW EVEN MORE THAN YESTERDAY
2024/08/05
21 Days of Green Green Vines
21 Days of Green Green Vines,in collaboration with the Taiwan EnvironmentalInformation Association, has been organizing the "21 Days of Green '' environmental campaign since 2017 in response to Earth Day. It invites like-minded participants who acknowledge green concepts to foster a more environmentally friendly lifestyle.
The 21 Days of Green campaign has been held continuously for seven years, with over 22,000 consumers and more than 280 companies participating, creating over 270,000 instances of green actions. To deepen sustainability awareness in everyone's daily lives, different themes and communication methods are set each year that also place attention on digital development trends and the adoption of innovative technologies.
In 2023, in addition to collaborating with hundreds of organizations and corporate partners to create a sustainable
action ecosystem, the concept of "Atomic Habits”, which has influenced millions of people worldwide, was also
introduced. Through the four-step process of "cue, craving, response, and reward," participants were guided to practice simple and friendly changes in their daily lives. Additionally, in collaboration with the cloud interactive technologies of Super8, the first AI-generated sustainable robot in Taiwan was launched.
By practicing a simple green action every day for 21 consecutive days, participants are invited to cultivate habits
that makes the Earth a little better each day.
The 21 Days of Green campaign has been held continuously for seven years, with over 22,000 consumers and more than 280 companies participating, creating over 270,000 instances of green actions. To deepen sustainability awareness in everyone's daily lives, different themes and communication methods are set each year that also place attention on digital development trends and the adoption of innovative technologies.
In 2023, in addition to collaborating with hundreds of organizations and corporate partners to create a sustainable
action ecosystem, the concept of "Atomic Habits”, which has influenced millions of people worldwide, was also
introduced. Through the four-step process of "cue, craving, response, and reward," participants were guided to practice simple and friendly changes in their daily lives. Additionally, in collaboration with the cloud interactive technologies of Super8, the first AI-generated sustainable robot in Taiwan was launched.
By practicing a simple green action every day for 21 consecutive days, participants are invited to cultivate habits
that makes the Earth a little better each day.