INTEGRATING CLIMATE ACTION WITH SPORTS TO ACCELERATE TOWARDS A GREEN FUTURE
2024/08/05
Fubon Run For Green ™ : The Net Zero Initiative for Finance and Life Fubon Financial Group
In 2021, Fubon Financial Group formulated the green action plan, Run For Green™, as part of its commitment to sustainability for the next 60 years. The overall approach of Run For Green™ is divided into three main directions: firstly, reducing environmental impact on the operational side, with 17% of operational locations adopting green energy by the second half of 2023; secondly, leveraging financial power to accelerate industrial low-carbon transformation, and becoming the first Taiwanese financial institution to launch sustainable loans; and
thirdly, using sports sponsorships to advocate "Sports for Climate Action" in collaboration with government, NGOs, event organizers, and participants. To accelerate the realization of these sustainable visions, Fubon
Financial Group has been leveraging its corporate leadership and influence. Starting from 2021, it has successively coordinated tree planting activities with event organizers in eight major county-level cities and four major marathons across Taiwan to plant 100,000 trees within five years, reducing nearly 4,000 metric tons of carbon dioxide emissions.
Partnering with the organizers of 4 major marathons and other designated events, Fubon has also established a fully digital “treeclaiming” platform. When participants run an accumulated distance of 40 kilometers, they can claim a tree online through the platform. Additionally, from 2021 to 2023, online interactive games, such as
"Run Out the Future Forest Game," "Fubon Sustainable Forest," and "Run For Green™" were designed annually, effectively deepening knowledge regarding carbon reduction actions in daily life.
Fubon Financial Group sponsors sports events in response to the "Sports for Climate Action" framework jointly initiated by the United Nations and the International Olympic Committee.